Vintage Imagination
Ark Lodge Cinema, independently owned, located at Columbia City, Seattle, is the only local movie-house that provides an original selection of first-run family and independent films for everyone. Within walking distance of our neighbors here in Columbia City, we’re also a short distance from the light rail. We maintain reasonable prices and offer deals in partnership with our neighborhood restaurants.
Design process and solution
The team and I researched on the brand history, cinema location, audiences' demographic. I created the tonal list based on the brand identity. And then I create a mood-board for all the deliverables to follow.
I sketched, experimented and created a logo that is unique and appropriate for the brand. I created deliverable lists and finished all the deliverables. I created a brand book based on all of the research and identity in the group, and completed all the deliverables.
For fit in with the target audience, I created a visual style that is mature, timeless and classic. All the deliverables and packaging is strong and useful, friendly to the target audience.
Popcorn and soda packaging design
Collectible Special Tickets
For the vintage-lover community to amazed by the local partnership events organize by the Ark Lodge.
Three colors for three types of entrances.
Red
For regular adult
Gray
For children under 12
Black
For senior above 65
Environmental Graphics
Environmental Graphics
Here are some environmental graphics, indicating direction, floors, and gender neutral bathroom signs.
