I was hired as the creative direction and communication consultant project lead for 4 Chinese restaurants that located in Redmond, U District, Northgate, and San Francisco, CA. As the creative director, I worked with the restaurants’ state holders and management team, conducting customer research for developing branding and identity. I cooperated with interior designers, photographers, front-end engineers, and myself as a graphic designer, guiding the teams to present clients’ passion for food and their ideology within their budget and timeframe.