The cozy neighborhood, “mom-like” flavorful authentic Chinese cooking, well beloved by the local college students and families.
Szechuan Cuisine
Design process and solution
Szechuan Cuisine is the place for delicious, local Chinese cuisine. With a variety of food, there's an option for everyone, so you and your family will never have to feel hungry again. With the convenience of ordering online for pick-up or having your food delivered right to you, Szechuan Cuisine has a seamless way to get you what you want when you want.
I had a very limited timeframe to work with when the owner of Szechuan Cuisine contacted me. With the restrained time and budget, I quickly break down the priority of deliverables and provide suggestions for what the restaurant urgently needs and what can wait. I conducted research on the neighborhood and understood that this restaurant wants to attract more non-Asian customers to enjoy their food. Therefore, I presented the branding characteristic as easy-going, friendly, and cozy. Maximized the Chinese elements in the design guideline, and prioritized English language in all deliverables.
Menu Design
Transferring the heart-warming Chinese bites visually.
